About

I am interested in ways people perceive the world and interact with the world and in the stories and designs that enhance those interactions.

ap2studio.com is a digital basecamp of a multidisciplinary designer Alen Puaca

I design multiple aspects of brand experiences including products, data, events, spaces, and/or visual design. Occasional I write design philosophy essays that come from my interest in phenomenology, wisdom traditions, complexity, and cognitive sciences.

I have had opportunities to contribute designs to large scale spatial attractions and events, Olympic ceremonies, and museums around the world, and to collaborate with stellar entrepreneurs and design professionals, including Disney Imagineers veterans. In the past decade focus has shifted to various software startups and established digital products covering

  • Strategic Design: Brand Sprints, Service Design, User Journeys

  • Product Design: Digital Products, Space & Events Design, Data Design

  • Visual Design: Brand Identity, Marketing Colateral, Storytelling

I often collaborate with my teams through design thinking framework, by facilitating design sprints, brand sprints, or service design exercises. These exercises along with systems thinking approach often afford emergence of novel and useful solutions that are not always initially visible to the participants.

Get in touch

Reach out for a design inquiry or feedback.