“We aim to transform the patient’s journey through a user-friendly interactive care plan.”
Wellpepper
-
Brand Identity
-
Wellpepper, healthcare digital platform
-
ap2 studio
Inspired by behavioral economists, the Wellpepper team applied nudging techniques in the health space.
Wellpepper is a patient engagement digital platform designed to improve healthcare outcomes by ensuring continuity of care.
The brand’s communication needed to reflect a friendly and encouraging spirit rather than a formal or authoritarian tone. A Jack Russell terrier was chosen as the brand symbol, representing, on one hand, the habit of pets nudging their owners to get active, and on the other, the breed’s strong and distinctive visual appeal.
Primary Logo
The primary Wellpepper logo is available in full color, black, white, and gray versions. Its elements include the symbol—a minimalist representation of a Jack Russell terrier’s head—the Wellpepper wordmark rendered in two weights of Helvetica Neue, and an underline in the Wellpepper color palette.
Secondary Logo
In addition to the primary logo featuring the symbol and wordmark, a secondary version of the logo with full Jack Russell terrier illustrations may be used when space permits. This version is recommended for larger print areas such as banners, posters, or signage on windows, vehicles, and similar applications. These two terrier illustrations, as well as subsequent ones, can also be used standalone—without the wordmark—across the website, products, printed catalogs, and similar contexts, provided the full branding has been introduced elsewhere.
Illustrations
The terrier illustrations may be used as standalone elements—without the wordmark—across the website, printed catalogs, or similar materials, provided that the full branding has already been introduced elsewhere.
